What your stats are and what they say should be your morgellons diseasemain focus. Of email marketing services give you the information on where your current campaign will carry you and what your stats are. You need to monitor everything, right from the opens to clicks to the unsubscribes. In order to see the response given by subscribers at the start of your campaign you can start trying different formats and placing your link at various places. How you can improve will depend on what you discover from comparing your stats.
If you’re new to all this, do continue to learn more about it and get started as soon as you can.